Beforehand
PROSPECT SMART™
Before the meeting, you need to secure it.
INNERVIEW™ and PRISM™ to secure qualified meetings without over-automating.
View B2B prospecting trainingOur observation
Let's be straight with you.
You prepared for the meeting. You know your solution. You arrive on time.
Then you talk. A lot. Features. Benefits. References. Roadmap. Estimated ROI.
Your customer nods. Then, at the end, says: “Very interesting. We'll be in touch.”
They never get back to you.
The problem is not your solution. People do not want to be sold to. They want to make an informed choice on their own terms.
Top-performing salespeople talk 43% of the time. The rest talk 80%. Meanwhile, the customer has neither put their real problem into words nor become convinced that your solution is the right answer.
A belief imposed on a client is questioned as soon as they leave. A belief they develop themselves is one they defend.
We built this module to change that.
The assessment
Do you recognise any of these situations?
01You talk 80% of the time
→02No meeting framework agreed
→03You're trying to be liked
→04You leave with no commitment
→If you're a manager: how many times have you seen this in your team
Our approach
What if reinventing the wheel wasn't the answer?
The method
ASSERT™
Master every meeting, from opening to client commitment.
Agree how the meeting will work from the start
Clear agenda, set duration, the right to say no. A meeting without a framework is a meeting where your client keeps all the cards, including the right to disappear without explanation.
Who it's for
Two roles. The same challenge.
B2B salesperson
You have good conversations, but the next step is always unclear.
No clear next step. No firm commitment. ASSERT™ gives you a complete structure you can use in your next sales meeting.
« ASSERT™ gives you a complete structure, ready to use at your next meeting. »
Our commitment
60 years of human connection. Zero manipulation.
ASSERT™ brings together the best in communication and human relationships. Not an invention. A rigorous synthesis of what has been proven.
No script to recite.
ASSERT™ is a way of thinking, not a script to learn by heart. Your personality stays yours. The method adapts to who you are, not the other way round.
No manipulation techniques.
Everything you'll learn here works because it's grounded in mutual respect. For the person you're speaking to, and for yourself. A respected client comes back. A manipulated one disappears.
The essence of human relationships in sales.
ASSERT™ brings together the best in communication, listening and engagement. Decades of research distilled into something you can apply from tomorrow.
In the end, ASSERT™ doesn't teach you to sell. It teaches you to create the conditions in which your client decides to buy.
Ways of working
Practical information
Target audience
Salespeople, account managers and business developers · SMEs and mid-market companies · 5 to 12 participants
Prerequisites
No mandatory prerequisites · Open to anyone in a client-facing role · No specific tools required
Duration
7h (1 day) or 14h (2 days) · In-house · On-site or remote
Training approach
Core concepts · Filmed role-plays · Individual debrief · Integrated AI tools
Assessment
Initial self-assessment · Role-plays · Meeting assessment checklist · Assessment immediately after training + day 30
Time to start
2 to 4 weeks
Pricing
On request · Skills development plan
THE TRAINING PATH
Related sales training
When the deal gets complex
STRATA™
When a meeting opens a cycle involving several decision-makers.
Understand the decision-making system and move a hesitant committee forward.
View consultative selling trainingFor your sector: IT & telecomsIndustryB2B services
The question that changes everything
What if your next sales meeting were the last where you left without a clear commitment?
Not a promise. A method. ASSERT™ is built so you never leave a meeting again without knowing exactly where you stand.
I want to talk with Keeshifts30-min conversation · No commitment · Keeshifts