Selling starts long before the first word. It starts with what you believe about yourself.
Training providers treat selling as a method problem. Keeshifts starts somewhere else: before technique, there is the individual. Their beliefs. Their alignment. Their posture.
What 8 out of 10 salespeople face in 2026.
Sound familiar?
59% of buyers say salespeople do not understand their real issues. This is not a pitch problem.
17% of the buying time is spent with a salesperson. The rest happens without you.
18 months: that is the average tenure of a B2B salesperson. You leave before reaching your performance peak.
This is not a motivation problem. It is a problem of lasting change.
B2B has changed. So have the rules of the game.
of B2B buyers trust a salesperson at first contact. Credibility is earned, not declared.
of a salesperson's time is spent on non-selling activities. Real selling time is a scarce resource.
decision-makers involved on average in a complex B2B purchase. Buying politics must be orchestrated.
annual turnover in sales teams. Triple the average of other sectors.
These figures describe the market. They don't describe your ceiling. Keeshifts exists for salespeople who refuse to be one more statistic.
Others train salespeople. We transform individuals.
An ICF (2023) study shows that 80% of people who received professional coaching report improved self-confidence, and 70% improved performance at work. These figures aren't about technique. They're about the work on the individual themselves.
Source: ICF Global Coaching Client Study, 2023
Anyone can excel in sales. But how you do it matters.
At Keeshifts, we believe anyone can excel in sales, provided they first do the work on themselves. A salesperson carrying blocking beliefs, or selling something they do not believe in, will never turn a method into lasting performance.
- →Before technique, there is the individual.
- →Alignment between who you are and what you sell is a competitive advantage.
- →That's why our approach starts where others stop.
Research in humanistic psychology is clear on this point. Rogers (1961) demonstrated that congruence between what we feel, think and express is the condition of authentic influence. In B2B sales, that congruence is a competitive edge no script can fake.
Sources: Rogers, C.R. (1961). On Becoming a Person. Maslow, A.H. (1954). Motivation and Personality. ICF Global Coaching Study, 2023.
Not a training course. An investment in yourself.
Seven dimensions of transformation, in the order that matters.
Identify limiting beliefs about selling, yourself and your product. Develop an approach that reflects your values. This is the foundation. Without it, everything else is fragile.
NLP · ICF coaching · EricksonianWhat to say to make your case.
The arguments and the ROI.
Convincing your leadership to invest in coaching is selling too. Here are the arguments that hold up.
Salespeople coached in a structured way increase their win rate by 25% on average. On a 50K€ deal, one extra win pays back the investment several times over. (RAIN Group, 2024)
Replacing a salesperson costs 6 to 9 months of salary. Investing in their development is 3 to 5 times cheaper than absorbing turnover.
Keeshifts produces an individual progress report. Your manager sees behaviour changes and skills acquired. Not a feeling, a document.
In elite sport, no top athlete improves without a coach. Salespeople who consistently hit 120% of quota do not do it alone. (Gartner, 2024)
Keeshifts does not offer 2 days in a classroom. Each session is anchored in your live opportunities and your real difficulties. The impact is immediate and measurable.
What clients and participants say
What clients and participants say
"Freddy is demonstrating exceptional skills in value selling. His focus on understanding genuine customer needs makes him an excellent colleague in value selling."
