A CV describes the past
It doesn't predict how someone will prospect in your context, hold up on a long cycle, or bounce back after rejection.
Keeshifts × PerformanSe
You hire
a person.
Not a profile.
Stop hiring based on the past. BOOST reveals what a salesperson will do for you.
An interview measures how someone sells themselves. Not how they'll sell for you, in your sector, with your cycles, facing your real clients.
0
salespeople in the PerformanSe reference sample
0 yrs
of expertise in behavioural assessment
0 min
to complete, instant results
A partnership for better decisions
Not a test. Not a hunch. A decision.
A test publisher gives you a report. A generalist HR firm gives you an impression. Keeshifts and PerformanSe give you a grounded decision, on your salespeople, in your context, with your real sales challenges.
PerformanSe brings
Scientific rigour
38 years of behavioural assessment research. A framework validated on 15,000 working salespeople. Objective data, not impressions.
- Statistically validated behavioural framework
- Two complementary reports: one for the person assessed, one for the assessor
- Normative data on 15,000 salespeople
- ISO 27001 certification, data security
Keeshifts brings
Practical sales experience
Knowing behaviours isn't enough. You need to know what they mean in a complex sales cycle, facing demanding buyers, in your specific sector.
- Result interpretation in your business context
- Mastery of complex sales and closing dynamics
- Certified coaching approach for debriefs
- Concrete action plan, hiring, development, mobility
What this means for you: a generalist HR firm reads the BOOST report as an administrative document. Keeshifts reads it as a practitioner who has supported dozens of sales teams and knows what "strong at closing but weak at discovery" means for your end-of-quarter results.
The real problem
Four reasons it goes wrong
These aren't bad hires. These are decisions made with the wrong tools.
Interviews reward good actors
A salesperson knows how to sell themselves. That's their job. It's no proof they'll sell for you.
Intuition has blind spots
We often hire people we like. Personal rapport isn't the same as sales potential.
The right profile in the wrong seat
A strong new-business salesperson in an account retention role will leave. The issue is role fit, not skill.
Did you know?
Sales techniques are learned in training. Behaviours, how someone prospects, handles closing pressure, sustains effort over time, are stable. That's what BOOST measures.
The real cost
What a bad decision costs
Documented cost estimates, not sales claims.
50%
of annual salary, as a minimum
Direct cost of a bad hire, SHRM
6–9 months
before recognising the mistake
Field estimate, B2B sales sector
18 months
to train a salesperson
Harvard Business Review, 2012
×3
the cost of a failed promotion
Promoting a top salesperson to manager without an assessment
A poor hire costs 50% of an annual salary. An assessment costs far less.
Secure my next decisionThe tool
What BOOST is, and what it isn't
Not a personality test. A sales decision-support tool, built specifically for sales teams.
What BOOST measures
BOOST assesses behaviours that predict sales performance. It identifies dominant behavioural tendencies, natural sales style and the environment in which a salesperson can fulfil their potential.
15 minutes to complete. Two reports available immediately: one for the person assessed, one for you.
What BOOST does not do: assess intelligence, diagnose medical conditions or replace the interview. It provides behavioural insight.
01
Go and find the client
Identify opportunities and stay alert to potential business to make the first contact. This is where the appetite for new business becomes clear.
02
Understand before convincing
Understand the real business priorities and listen beyond the stated need. What the salesperson identifies here shapes the rest of the engagement.
03
Create perceived value
Connect the solution to the priorities identified to demonstrate expertise. The best salespeople get clients to express the value themselves.
04
Turn intention into decision
Move the client towards a concrete decision without discounting value. Resilience is the most predictive behaviour here.
Hunter
New business, challenges and new accounts. Strong at prospecting and in competitive environments.
Farmer
Lasting relationships, loyalty. Essential on strategic key accounts.
Negotiator
Persuasion, finding agreement. Strong on tough closes and high-tension situations.
Expert
Analysis, advice and technical added value. Effective in complex sales.
Concrete applications
When to use BOOST
Four situations where BOOST changes the quality of your decision.
01
Sales hiring
Two finalists with equivalent CVs. BOOST tells you which one aligns with the behaviours required for your context.
- Reduced risk of a poor hire
- An objective basis for explaining the choice to management
- Question guide for the final interview
02
Sales team development
You know a salesperson can go further. BOOST identifies their specific development priorities.
- Individual development priorities
- Targeted development plan
- Foundation for coaching
03
Identifying high-potential employees
Before promoting a top seller to management, check that their profile fits what's expected of a manager.
- Sales leadership indicators
- Pre-promotion or mobility assessment
- Better-informed sensitive HR decisions
04
Managerial development
A manager who understands their team's profiles adapts their style, not the team's. BOOST gives the map.
- Team behaviour map
- Tailored individual management
- Less friction between people
Are you in one of these situations?
Talk to KeeshiftsHow it works
Three steps. No more.
Easy to set up. Operational from the first use.
01
Online assessment, 15 minutes
The candidate or employee completes the questionnaire remotely. No right or wrong answers. Results generated instantly.
02
Two complementary reports
One report for the person assessed, covering strengths and development priorities. One for you, structured to support the decision and prepare the debrief.
03
Debrief with Keeshifts
This is where data informs a decision. We interpret the results in your sales context, identify areas to examine and give you a clear recommendation.
What sets Keeshifts apart
We do not sell a report.
We help you make a sound decision.
What you get with Keeshifts, beyond the BOOST report
BOOST produces rigorous behavioural data. The raw data is useful, but incomplete without interpretation by a practitioner who understands B2B sales.
- Statistically validated behavioural framework
- Two complementary reports: one for the person assessed, one for the assessor
- Normative data on 15,000 salespeople
A BOOST profile doesn't read like a medical report. A "hunter" who performs on short cycles can struggle on a complex nine-month sale.
- Mastery of complex sales and closing dynamics
- Certified coaching approach for debriefs
- Concrete action plan, hiring, development, mobility
Want to see what it looks like on a real case from your team?
Request a BOOST demoCommon questions
What we're often asked
No. BOOST is a behavioural assessment tool specific to the sales context. It measures behavioural tendencies in selling situations, not a global psychological profile.
The questionnaire is based on self-image, no right or wrong answers. A candidate who biases their answers will produce an inconsistent profile, detectable on reading. The tool includes internal consistency indicators.
No. BOOST adds depth to the interview. The assessor report provides targeted questions to explore areas that need attention. It complements human judgement rather than replacing it.
BOOST uses a behavioural framework statistically validated on 15,000 salespeople in post and developed with practitioners. PerformanSe is ISO 27001 certified.
Yes, this is one of its most common uses. BOOST helps identify development priorities for existing salespeople, prepare a coaching plan or assess potential before a promotion or internal move.
No. The ideal profile depends on the role, type of sale, and environment. A hunter profile is perfect for pure prospecting, potentially unfit for key account management.
PerformanSe is ISO 27001 certified. Assessment data is protected and never shared with third parties without explicit consent.
Start with a discovery call with Keeshifts. We discuss your specific situation and recommend the right approach. No standard catalogue.
Still have questions? Let’s discuss them in a 30-minute call.
Book the discovery callAre you an HR Director or HR Manager?
This page is about the tool. Another page is about your challenges.
Your next sales decision deserves better than intuition.
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Keeshifts, Certified PerformanSe partner · PerformanSe ISO 27001 certified · © 2026